The International A Cappella Festival expanded to 5 nights featuring 4 international A Cappella groups. Permanent Fish (Japan) on 14th October, Rock4 (The Netherlands) on 15th and 16th October with two different programmes, all at Esplanade Recital Studio, and MayTree (Korea) on the 17th and Tux (The Philippines) on the 18th at The Arts House Chamber. All concerts were opened by a local group, TAS Youth Voices, Beatz, NANU and Key Elements. The programming provided a well balanced and varied selection of fine a cappella groups which did not overlap in style, approach and song selections and provided a good mixture for presentation, flavour, style and genres.
Each night, the audience members came out of the concerts asking for CDs from all the teams as well as many well-wishes for the festival. They enjoyed the performances and excellent singing of all the groups.
Ticket sales for the first two nights were very bad though and only picked up for the weekend shows but still remained below expectation. Marketing was limited due to the small budget of the event, which was part of Encore! The European Season in Singapore and the Keppel Nights ticket subsidy scheme. There were also promotional performances by Permanent Fish at NTU as part of NIE's concert series and at ITE College East, which were very well received and led some members of the audience to buy tickets for the Esplanade concert. Rock4 was also interviewed on Channel News Asia's Primetime Morning show.
The audience feedback was very positive and thus we will keep developing this festival for vocal music into one that is of international quality and one with a wide variety of acts.
We will also continue to look for ways to include local groups in the festival to continue in their development in an international context and to provide an opportunity for them to exchange ideas and learn from the international groups.
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